Portfolio work
David Cheng — designer in Hong Kong, working with AI and automation
FWD Brand Intro Video
End-to-end creative direction for FWD's brand intro film — storyboarded, cast, and localized in-house, in direct partnership with the production house.
Other projects
Automation · FWD
GenAI Pipeline · Coming soon
Developed a centralized GenAI workflow for automated image and motion graphics generation, streamlining the production of marketing deliverables.
Lora Training · FWD
Illustration Lora Training
Fine-tuned a illustration-style model, ensuring brand consistency and high-fidelity output for all AI-generated visual assets.
UI/UX · Saks Fifth Avenue JP
Payment Gateway Enhancement
Turning a multi-page checkout into a single-page flow for Saks Fifth Avenue JP.
UI/UX · Cosmetic Company Store
Error Page Enhancement
Turning a dead-end 404 into a recovery moment for a cosmetics retailer.
UI/UX · Ulifestyle
In-App Recipe Widget
A Tinder-style recipe shuffler to pull Ulifestyle web readers into the new mobile app.
Graphic design · Localised / Ulifestyle
Marketing & Graphic Design
Campaign graphics, email creative, and social banners across Localised and Ulifestyle HK.